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Master Program in Fashion, Experience & Design Management (MAFED)
SDA Bocconi School of Management –
Masters Division


 

Address Via Bocconi, 8 - 20136 Milano, Italy
Tel. No. +39 02 5836 3168
Fax No. +39 02 5836 3232
E-mail address info.mafed@sdabocconi.it
Web address Master Program in Fashion, Experience & Design Management website
Course Master Program in Fashion, Experience & Design Management - MAFED
Type of course Full time – Held in English
Length of course 12 months
Date of commencement January 2013
Application deadline September 2012
Class size 35-40 max
Cost/Fees 27.000 €
1st Instalment € 8,000 on Confirmation of Admission
2nd Instalment € 8,000 within and no later than 16th January 2013
3rd Instalment € 5,500 within and no later than 19th March 2013
4th Instalment € 5,500 within and no later than 21st May 2013
Student grants / Financial assistance: SDA Bocconi School of Management is making available a limited number of Tuition Waivers fully or partially covering tuition fees.
The School assists candidates with their funds search by placing at their disposal the documentation required for financial support applications. In particular, Bocconi grants opportunities for low-interest loans available to admitted students, thanks to agreements with some partner banks. For further information, please visit our website on loans and funding.
Accommodation SDA Bocconi does not provide on-campus accommodation
Student profile 1. Ratio of National / Overseas students: 8:100
  • Middle East 5%
  • North and Sud America 11%
  • Europe 47%
  • East Europe 5%
  • Italy 8%
  • East Asia 24%
    2. Ratio of Men / Women: 18/82
    3. Age range: 24-31 years
  • Admission requirements
  • Degree in any discipline;
  • 2 years of work experience;
  • TOEFL or IELTS;
  • Knowledge of Italian (recommended)
  • Programme Director: Stefania Saviolo
    Contact details for application Loredana Pizzigoni
    Via Balilla, 18 - 20136 Milano Italy
    Telephone: +39 02 5836 3168
    Fax: + 39 02 5836 3232
    Contact MAFED


     



    About the Programme

    The structure is strongly cross-disciplinary. SDA Bocconi's strong partnership with business communities ensures the perfect blend of art, craft and science that is the essence of fashion and design.

    The MAFED program consists of: general management courses, specialized courses on Fashion, Design & Experience Management, field projects and advanced seminars. Students without a business background may attend pre-courses before the beginning of the program.

    Completing the course students will possess a solid understanding of business and marketing planning and control tools being able to apply advanced product, brand, retail management techniques within a fast-moving and global business environment.

    PRE-COURSES

    For those who do not have a business background the Master starts in November: with Pre-courses, establishing and creating a common managerial platform among participants.

    *Business Administration
    *Accounting and Control System Management
    *Quantitative Methods

    All partecipants, including those who did not attend Pre-courses, are required to take the Pre-courses exams at the beginning of the Program.

    GENERAL MANAGEMENT

    From January on, Courses in General Management allow participants to acquire methodological tools, providing an in-depth understanding of the key concepts which every professional should be familiar with in order to manage a company, with a specific focus to fashion and design based companies.
    • Financial Reporting and Analysis
    • Management Control Systems
    • Marketing Management
    • Corporate Finance
    • Business Policy
    • Data Analysis for Marketing Research
    • Organization Design and Human Resources Management
    • Business Plan
    SPECIALIZED COURSES: FASHION, DESIGN & EXPERIENCE MANAGEMENT (January - November)

    Specialized courses provide an in-depth understanding of the key managerial processes in fashion and design based companies as well as in those where the purchasing behaviour depends on the value of the experience.

    *History and Industry Analysis
    *Management in Symbol Intensive Companies
    *Management in Design-Based Companies
    *Product Design in Fashion
    *Operations & Supply Chain Management
    *Sales & Retail Management
    *International Business
    *Technology Strategy of the Fashion Industry
    *Communication Management
    *Management of Creativity
    *Advanced Brand Management
    *Advanced Retail Management

    FIELD PROJECTS June - November

    Starting from June participants are asked to apply theories learned in class into real life. In company group projects cover several corporate aspects and functions (brand positioning, pricing, entry into new markets, etc.).

    *Field Projects

    SEMINARS

    Seminars allow participants to deepen advanced topics and learn state of the art methodologies and tools to deal with them.

    *The Italian and the French system in comparison
    *Customer Relationship Management
    *Monitor (Financial Communication)
    *Licensing Management
    *Competing Successfully in Jewellery and *Watch Industries






     

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