Leisure and Tourism Management
Oxford Brookes University
Business School
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Central & Eastern European Directory On-Line |
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Department of Hospitality, Leisure and Tourism Management Oxford Brookes University Business School |
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| Address | Gipsy Lane Campus, Headington, Oxford, OX3 0BP |
| Tel. No. | +44 (0)1865 483800 |
| Fax No. | +44 (0)1865 483878 |
| Programmes |
Undergraduate Programmes:
BSc Hotel and Restaurant Management (Single honours) BSc International Hospitality Management (Single honours) BSc International Tourism Management (Single Honours) BSc/BA Hospitality Management Studies (Joint honours programme when combined with another field of study) BSc/BA Tourism (Joint honours programme when combined with another field of study) Graduate Programmes: MSc International Hospitality and Tourism Management MSc International Hotel and Resort Management MSc International Tourism Marketing Research Degrees MPhil and PhD |
| Mode of study | Programmes are available in full-time, part-time modes of study. |
| Student accommodation | The University has a range of accommodation. International students are given priority for accommodation in halls of residence. |
| Admission requirements | Entry requirements vary depending on programme of study. Postgraduate study requires a degree and some programmes require work experience. Work experience can often be arranged by the University. |
| Fees | Masters from 6,200 GBP - Enquire for latest information on fees/scholarships |
| Date of entry | Flexible entry and exit. |
| Student accommodation | The University has a range of accommodation. International students are given priority for accommodation in halls of residence. |
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Oxford Brookes University is one of the UK's most progressive universities and has won many awards for the quality of its teaching and research. This is reflected in the fact that the University has been judged the best new university by The Sunday Times for the last seven years. The Department of Hospitality, Leisure and Tourism Management is recognised internationally for the outstanding quality of its teaching, research and consultancy. It has excellent links with industry, as well as other academic institutions and professional bodies. For over 50 years the Department has been at the forefront of educational provision in its field. Our graduates find success worldwide, occupying senior positions in the hospitality, leisure and tourism industries. Their thorough understanding of industry practice, analytical approach to problem solving, and excellent interpersonal skills make them the Department's best ambassadors. The department is actively involved in academic research, publishing and consultancy, all of which ensures they are engaged with the very latest thinking and which enhances their ability to meet the needs of key stakeholder groups - students and industry. Members of the teaching staff are all accomplished professionals, many with international reputations. Their knowledge of state-of-the-art developments in the hospitality and tourism industry invigorates the teaching and ensures that students are exposed to the very latest thinking in industry and research. This means that programmes are innovative and industrially relevant. • We have an international reputation as a centre of excellence. • We maintain strong links with industry through supervised work experience, research and consultancy and membership of professional associations. • Visiting Fellows and Visiting Professors, leading industrialists from diverse sectors of the hospitality industry, play an active role in the Department including input into course design, undertaking visiting lectures and participation in extra curricular events. • We have established the Centre for Environmental Studies in the Hospitality Industry and the Oxford Centre for Tourism and Leisure Studies. We house the Learning and Teaching Subject Network (LTSN) for hospitality, tourism, leisure and sport. We host conferences on hospitality management research and education. • We maintain international links with a number of leading educational institutions worldwide and have an international student body. Our students have the opportunity to undertake a period of study with one of our exchange partner universities in the USA, Canada or Australia. • All students are invited to join Bacchus, the student society, which organizes a range of educational and social events. Upon graduation, students can join the Bacchus Alumni Association. • We employ innovative approaches to teaching and learning, using diverse methods including role-plays, 'live' case studies, business games and computer simulations. • Innovative approaches to teaching and learning are supported by an award winning training restaurant, the famous John Fuller Library Collection, and extensive IT resources. • Our courses equip students with the necessary knowledge and skills to be effective managers in the hospitality industry and to become life-long learners. • Our reputation and the quality of our graduates ensures that many leading hospitality firms visit annually to recruit graduates into management positions. Research
Staff in the Department of Hospitality, Leisure and Tourism Management are actively involved in academic research in a number of focused areas. Their research activity and publications are characterised by their application to specific industry sectors and their integration with the Department's extensive consultancy services. The key areas of research focus are: Consultancy The Department has an excellent reputation for the quality of its consultancy and contracted research with external companies and organisations. Major projects have included consumer trials for companies including Mars, Marks and Spencer, and Proctor and Gamble. We have considerable experience of projects in management accounting and financial management, and clients have included Holiday Inn Worldwide, the Savoy Hotel Group, Queens Moat Houses and Ciga Hotels. Other clients have included Scher International and Thorn EMI. We have also recently completed a study of the attitudes of managers and tenants to training for Hydes Anvil Brewery, Manchester. We have worked extensively with academic and commercial organisations abroad. In a major project supported by the British Council, we are currently working on curriculum and resource development for hotel and restaurant management education in Bulgaria. The Centre for Environmental Studies within the Hospitality Industry (CESHI)
The Department of Hospitality Leisure and Tourism Management established the Centre as the focus for its research, consultancy and continuing professional development initiatives in environmental management, sustainable development and corporate social responsibility. This reflects the growing number of social and environmental issues which face today's international hospitality industry and increasing concern about environmental issues amongst consumers. The Centre undertakes targeted research and disseminates the findings of this research to ensure that hospitality businesses can meet sustainable development challenges and reap the business benefits of practical improvement programmes. Research has focused on sustainable tourism certification, waste minimisation and management, energy conservation, sustainable food, staff training and development and practical environmental initiatives for hotels. All of the Centre's work is supported by external funding and our clients range from hotel businesses to government agencies, tourist boards and other research establishments. Mission To provide practical, high quality research and consultancy services to industry, governments and academia on all aspects of sustainable development as it relates to the tourism and hospitality industries. Projects The Centre is involved in many activities and projects with local and national partners addressing issues related to environmental management and sustainability. Current projects seek to: • influence government policy on glass recycling • build a network of the most influential hoteliers in London and spur them on in achieving their environmental ambitions • provide guidance to the hospitality industry on the issues surrounding sustainable food purchasing Education The Centre runs an undergraduate module 'Environmental Management in Hotels', a resource-based module, which examines the impact of the hospitality industry on the environment and looks at ways in which a hotel can improve its own environmental performance while gaining financial benefits for the business. Centre staff also supervise undergraduate dissertations, and MSc and PhD students in the broad subject areas of tourism, the hospitality industry and the environment. Programmes of Study The Department offers a full portfolio of programmes at both undergraduate and postgraduate level. It is one of the leading centres in the world for postgraduate provision in hospitality management. At undergraduate level our modular programme offers full and part-time opportunities leading to honours degrees in Hotel and Restaurant Management, International Hospitality Management and a joint honours programme in Hospitality Management Studies in combination with one from over 100 second fields of study. The portfolio of taught master’s degrees includes the MSc in International Hospitality and Tourism Management, International Hotel and Resort Management and MSc in International Tourism Marketing. An AMBA accredited MBA programme is available through the Business School. The Department is also a leading partner in the "University for Industry ... hospitality worldwide" which delivers undergraduate and postgraduate learning through the workplace. All masters degree students are required to complete a dissertation or project, many of which contribute the research focus areas. We have an impressive international reputation for the quality of its higher degrees by research (MPhil/PhD). The research strategy is highly focused and all research students are required to conduct research in areas that contribute to this strategy. Students on the research programme are investigating areas including strategy implementation, emotional labour, financial decision making, diversity management and relationship marketing. Undergraduate Programmes We offer both single and joint honours degrees at undergraduate level. Our undergraduate programmes are modular in structure. This flexible approach enables students to tailor their study programmes in line with their career aspirations and personal interests. BSc in Hotel and Restaurant Management Single Honours Degree This single honours degree programme has been designed to provide you with a challenging learning experience and to prepare you for a management career in the hospitality industry. It can be studied full-time as a four year sandwich course or part-time over a longer period. Subjects covered include marketing, human resource management, accounting and financial management, and hotel and restaurant operations management. The second year is spent in industry on a period of supervised work experience, providing students with an excellent grounding for the advanced management modules which are taken in subsequent years. Career prospects Every year, a high proportion of Hotel and Restaurant Management graduates find fulfilling career opportunities. Recent graduates have found employment in food service consultancy, human resource management, business development and as fast track management trainees in prestigious hotel and restaurant companies. The course provides an excellent basis for work in other industries, particularly those that have connections with hospitality, such as international travel, tourism and leisure. "I am immensely grateful to Oxford Brookes University. My four years in Oxford not only gave me the confidence to drive for my goals but the knowledge I needed to achieve them. Learning should be fun, and at Brookes a terrific balance was achieved between the demands of a degree course combined with a happy learning environment." "I graduated in 1984 and chose contract catering for my career. For 6 years I worked for Gardner Merchant at various contracts around the UK, ultimately ending up in Sales after I had gleaned a thorough understanding of this complex sector from ground level. With a desire to set up my own business, I joined forces with Mike Day in 1991 who had held senior positions within Robert Maxwell's empire and latterly The David Lloyd Leisure Group. Mike and I set up Customised Contract Catering, purchased an outside event company along the way and then merged with Aspen Catering based in The West country. By October 1998, Mike and I had built the company from a standing start to an annual turnover of ?£4.5 million, employing over 300 staff. Acknowledging the significant IT and training resources required to move the company onto the next level, we sold the company to Granada Food Services in October 1998 and now trade within their Specialist Markets Division. GFS bring huge additional benefits and resources to our clients and staff alike and there is no doubt this was an excellent step for the company. Mike and I remain at the helm! I would say that Oxford Brookes University gave me the grounding necessary to succeed." Louise Willcock, Sales & Marketing Director, Customised Contract Catering BSc/BA in Hospitality Management Studies Joint Honours Degree Hospitality Management Studies provides you with a modern, academically rigorous and vocationally relevant management education. Within core modules, you will study various management disciplines, reflecting the interdisciplinary nature of hospitality management, while elective modules allow you to pursue areas of special interest. Part of your programme of studies focuses on restaurant operations management and you have the opportunity to develop your operational skills in our fully equipped kitchens and highly acclaimed Brookes Restaurant, which is open to the public. Normally a three year full-time programme, this highly flexible honours degree is also available by part-time study. In addition to Hospitality Management Studies, students select a second subject to study from more than 50 possible options. Our programme is designed to give maximum choice while at the same time equipping you with the essential knowledge and skills for a management career in the hospitality industry or other service industry. There is no compulsory work experience, although students studying a language as their second subject often work in hotels or restaurants abroad to meet the requirements of their language programme. All students have the opportunity to develop a work-based learning contract which enables them to obtain credit for the learning which they achieve through part-time or vacation work. We encourage you to include work experience as an integral part of your course. Not only does this provide you with a strong foundation for the advanced modules but it also helps you to make useful contacts in the industry and greatly enhances your employment prospects after graduation. Some popular subject partners for the joint degree are: Tourism Food Science and Nutrition Marketing Management Accounting and Finance Computing French German Business Administration Many other subject choices are possible, including Anthropology, Education, Mathematics, Law, History, History of Art and Geography. "Oxford Brookes foresight in anticipating industry trends, particularly in the field of hotel technology and distribution, sparked my interest which started with a dissertation on global distribution systems. This led me to my current role as Head of Marketing for Utell International's Internet and on-line network services. My joint honours degree in Hospitality Management Studies and Tourism undoubtedly provided me with the fundamental business skills for a career in a global organisation." Ruth Hutchison, Utell International. BSc in International Hospitality Management Single Honours Degree During your first year, the core modules develop your basic understanding of the industry, providing you with the necessary skills, knowledge and understanding to help you in your supervised work experience and future advanced studies. You choose your introductory modules in areas such as tourism, business law, economics and accounting. Your second year is spent in paid, supervised work experience. This is an important part of your programme, leading to academic credit, and may be undertaken abroad with one of our international work experience partners. We assist you in finding an appropriate work placement during this period and a departmental tutor visits you and maintains contact, providing support throughout your placement year. Years 3 and 4, the final two years of the programme, encompass a range of managerial subjects, focusing in particular on finance, human resource management, marketing and operations management. You structure your programme of study to reflect your own areas of interest and career aspirations. The final year further enhances your international experience by providing the opportunity to undertake a one-semester student exchange. Your final year dissertation or consultancy project enables you to undertake in-depth research into an area of international hospitality management that particularly interests you. There is also a career planning module that helps you to focus on your future development. Work placement Your second year is spent in paid, supervised work experience. This is an important part of your programme, leading to academic credit, and may be undertaken abroad with one of our international work experience partners. We assist you in finding an appropriate work placement during this period and a departmental tutor visits you and maintains contact, providing support throughout your placement year. BSc in International Tourism Management Single Honours Degree Tourism is one of the world’s largest and fastest growing industries and a major provider of employment opportunities worldwide. This management-based course will prepare you for employment in the public or private sectors, managing, developing and planning tourism resources, and provide an appreciation of the international dimensions of the tourism industry. You will gain a multidisciplinary understanding of tourism from our team of specialist lecturers who deliver the programmes. Approximately one-third of students joining the course come from countries in Europe, Africa, South-east Asia and South America. This cultural diversity helps students to acquire the knowledge and skills needed to understand and manage complex environments from an international perspective. Although most students start in September, applications for entry in January will be considered. The course In Year 1, the core modules introduce you to business and management concepts while examining the scope of the tourism industry and its impact on the political, economic, social and technological environment. You have the option to study introductory modules in other areas such as business, anthropology, psychology, communications and marketing. The final year dissertation or project gives you the opportunity to undertake an extended piece of independent study on a topic of your choice. You may also undertake a career planning module that helps you to focus on your future development. Career prospects The range of job opportunities graduates have taken for their first destination employment is varied: it includes work with airlines, in cruise line management, education, hotels and restaurants, local tourist authorities, national tourist boards, museums, tour operations, travel agencies and travel consultancies. Specific posts include: • Inbound Tour Operator, Bergen, Norway • Local Authority Tourist Officer, UK • Manager, PATRA Tours (Tour Operator), Israel • Marketing Assistant, Southern Tourist Board • Marketing Executive, Imperial War Museum, London • New Product Development Designer, SABRE, Heathrow, UK • Trainee Game Warden, South Africa • Trainee Manager, Thomson Tour Operators, UK. BSc/BA in Tourism Management Joint Honours Degree Tourism is one of the world's largest and fastest growing industries and a major provider of international career opportunities. This academically rigorous and challenging degree course will prepare you for employment in the public or private sectors – planning, developing and managing tourism resources and organisations world-wide. A unique strength of the course is its inter-disciplinarity. Teaching and learning material is drawn from tourism, business, marketing, consumer behaviour, planning and social science literature and practices. The course attracts students from all over the world, and international students make up about one third of the intake each year. Tourism Management may be paired with any one of a wide range of other combined degree courses. Popular combinations include Hospitality Management, Business, Marketing and Geography. Although most students start in September, applications for entry in January will be considered. The course In Year 1, the core modules introduce you to business and management concepts while examining the scope of the tourism industry and its impact on the political, economic, social and technological environment. You have the option to study introductory modules in other areas such as business, anthropology, psychology, communications and marketing. As this is part of a combined honours degree you can study any one of a wide range of other subjects in order to pursue your specific academic interests or to reinforce a vocational emphasis. Popular course combinations include geography, business, hospitality management and modern languages. The final year dissertation or project gives you the opportunity to undertake an extended piece of independent study on a topic of your choice. You may also undertake a career planning module that helps you to focus on your future development. Work placement You will have the option of undertaking a one-year work placement after you have completed the second year of the course. This is a valuable, informative experience and most students are given a high degree of responsibility in their placement. In addition to consolidating your learning, the experience that you gain enhances your employment prospects. You are provided with advice and support during both the application process and your placement year. In the final year of your course you will complete a project arising from your work placement as an extended piece of individual study. The range of job opportunities graduates have taken for their first employment destination is varied and includes work with airlines, in cruise line management, education, hotels and restaurants, local tourist authorities, national tourist boards, museums, tour operations, travel agencies and travel consultancies. Specific posts vary according to the combination chosen alongside Tourism. "Four years after graduating, I am still drawing on the knowledge and skills I learnt on my course at Brookes to use in my day-to-day job as Marketing and Research Associate at RCI Consulting" Dawn Korrosso, RCI Consulting Postgraduate and Post Experience Programmes The School offers full-time leading to the award of masters degrees In all programmes, credit for prior learning may be given. MSc in International Hotel and Tourism Management Full-time study Accredited by the European Foundation for Management Development Accreditation System (EPAS) and by the Institute of Hospitality. The MSc in International Hotel and Resort Management provides an opportunity for honours graduates in hotel, tourism and management subjects, and with a minimum of one year's relevant work experience, to study at the master's level. International hotel companies have developed into complex organisations managing a wide spectrum of ancillary services such as conferences, events, extended stay, leisure and sporting activities and time share management. Increasingly global companies like Four Seasons, Marriott, Millennium and Shangri-La describe themselves as international hotel and resort businesses. This well-established MSc programme has been redesigned to reflect contemporary trends, by incorporating ancillary services management into the curriculum, to better prepare our graduates for careers in the hotel and resort industry. Our aim is to provide you with intellectual and professional development, and to develop your awareness of culture from multiple perspectives. These are essential qualities for effective international hotel and tourism management. You will learn about approaches to management decision making, critical evaluation, reflective practice, and strategic and tactical analysis to solve international business problems in our industry. You can choose to focus on a specific aspect of international hotel and resort management in your studies – for example entrepreneurship, environmental issues, the internet or revenue management – or the management functions of accounting and finance, marketing or human resource management (these subjects include the option of a named award). You can also focus on a specific sector of the industry in some of your modules. Alternatively you can adopt a broader approach to your education and not specialise – the choice is yours. Hospitality and tourism education at Oxford Brookes University Business School has an excellent international reputation for quality and innovation in learning and teaching. Indeed, leading hospitality and tourism organisations visit the campus to recruit students; and our dedicated careers service and master's sandwich mode of study provide graduates with accelerated career opportunities. MSc in International Tourism Marketing Full-time study Accredited by the European Foundation for Management Development Accreditation System (EPAS) and by the Institute of Hospitality. This MSc in International Tourism Marketing provides an opportunity for honours graduates in hotel, tourism, marketing and management subjects, and with a minimum of one year’s relevant work experience, to study at the master’s level. The focus of your studies will be on sustainable marketing management in the international hospitality and tourism industry from both the private and the public sector perspectives. We recruit students from all around the world, and this creates an exciting multicultural study atmosphere. This programme has three flexible study modes: full-time and sandwich for all students and part-time for British and European Union students. Our aim is to provide you with intellectual and professional development, and to develop your awareness of culture from a marketing viewpoint; these are essential qualities for effective international hotel and tourism marketing management and public sector tourism management. You will learn about approaches to strategic marketing management decision making, critical evaluation, reflective practice, and strategic and tactical analysis to solve international marketing problems in the tourism industry. Hospitality and tourism education at Oxford Brookes University Business School has an excellent international reputation for quality and innovation in learning and teaching. Leading hospitality and tourism organisations visit the campus to recruit students; and our dedicated careers service and master's sandwich mode of study provide graduates with accelerated career opportunities. MSc in International Hospitality and Tourism Management Full-time study The MSc in International Hospitality and Tourism Management provides an opportunity for honours graduates from unrelated disciplines such as art, economics, history, languages & linguistics, law and politics to study travel and tourism at the postgraduate level. Although beneficial, prior work experience in the hospitality and tourism industry is not an entry requirement for this programme. The focus of your studies will be on understanding the international hospitality and tourism environment. We recruit students from all around the world, and this creates an exciting multicultural study atmosphere. This master’s programme has flexible study modes: full-time and sandwich for all students and part-time for British and European Union students. Our aim is to provide you with intellectual and professional development, and to develop your understanding of hospitality and tourism business practice and public sector tourism issues from multiple perspectives. You will be introduced to a range of concepts and theories that will enable you to analyse tourism and hospitality contexts in national and international situations and in the private and public sectors. The programme will explore current and future trends in tourism management, enabling you to further develop your analytical and decision-making skills. Many students have been able to develop a career in hotels, travel and tourism after graduating from this programme. Hospitality and tourism education at Oxford Brookes University Business School has an excellent, international reputation for quality and innovation in learning and teaching. Leading hospitality organisations visit the campus to recruit students, and our dedicated careers service and master's sandwich mode of study provide graduates with accelerated career opportunities. There may be opportunities for placements in international hotel and tourism companies. "The course was hard work and very demanding but the lecturers were always very helpful and supportive. I feel that I have gained a lot from this course. In fact, I would say that it has really changed my life." Lan Lan Wang from The Peoples Republic of China Higher Degrees by Research We have an impressive international reputation for the quality of its higher degrees by research. Postgraduate students can study at MPhil and PhD level in a number of specialist fields which are highly relevant to the strategic development of the hospitality and tourism industries. Research Degrees There are opportunities for full-time and part-time students to work with us towards postgraduate research degrees (MPhil or PhD) and to contribute to the important work we are undertaking. All research students are expected to follow a programme of research training and other taught courses as agreed with their Director of Studies. Our strategy has been to focus its research in the areas described opposite. All applications to the research degree programme are considered in terms of the extent to which proposed research will contribute to the development of these areas. "Having studied for an MSc in the School I was keen to continue my studies in the area of strategy implementation in international hotel companies. The main reason I have stayed at this University is that the staff are very supportive and active in my research area and I feel part of a research community." Fevzi Okumus, PhD student Research Areas Staff in the Department of Hospitality, Leisure and Tourism Management are actively involved in academic research in a number of focused areas. Their research activity and publications are characterised by their application to specific industry sectors and their integration with the Department's extensive consultancy services. The key areas of research focus are: • strategy, policy and performance of international hotel groups • education, careers and development • consumer satisfaction in tourism and hospitality • financial decision-making • environmental studies • food studies Centre for Environmental Studies in the Hospitality Industry The Department of Hospitality Leisure and Tourism Management established the Centre as the focus for its research, consultancy and continuing professional development initiatives in environmental management, sustainable development and corporate social responsibility. This reflects the growing number of social and environmental issues which face today's international hospitality industry and increasing concern about environmental issues amongst consumers. The Centre undertakes targeted research and disseminates the findings of this research to ensure that hospitality businesses can meet sustainable development challenges and reap the business benefits of practical improvement programmes. Research has focused on sustainable tourism certification, waste minimisation and management, energy conservation, sustainable food, staff training and development and practical environmental initiatives for hotels. All of the Centre's work is supported by external funding and our clients range from hotel businesses to government agencies, tourist boards and other research establishments. Mission To provide practical, high quality research and consultancy services to industry, governments and academia on all aspects of sustainable development as it relates to the tourism and hospitality industries. Projects The Centre is involved in many activities and projects with local and national partners addressing issues related to environmental management and sustainability. Current projects seek to: • influence government policy on glass recycling • build a network of the most influential hoteliers in London and spur them on in achieving their environmental ambitions • provide guidance to the hospitality industry on the issues surrounding sustainable food purchasing Education The Centre runs an undergraduate module 'Environmental Management in Hotels', a resource-based module, which examines the impact of the hospitality industry on the environment and looks at ways in which a hotel can improve its own environmental performance while gaining financial benefits for the business. Centre staff also supervise undergraduate dissertations, and MSc and PhD students in the broad subject areas of tourism, the hospitality industry and the environment. Featured Research Project ESRC pages ESRC Funded Research Project Project Title: Socio-Cultural factors, ethnic minority entrepreneurial orientation and a firm's growth: A comparative study of Turkish and Chinese small firms in the UK Duration: 24 months (Sept 2006 - Aug 2008) Researchers: Dr Levent Altinay and Dr Catherine Wang (Brunel) This project aims to understand how the entrepreneur's socio-cultural background influences the firm's entrepreneurial orientation which in turn influences firm growth with reference to both Turkish and Chinese small firms in London, operating in a variety of sectors including manufacturing, retailing, and catering. The project will provide a comprehensive and detailed analysis of which socio-cultural attributes may facilitate or inhibit ethnic minority entrepreneurship in the process of firm growth and survival in different industries. It will provide recommendations to ethnic minority firms on how to gain a competitive edge and sustain it during both the start-up and break-out stages of business development |
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