Study Abroad
Study Guide to Masters and Bachelors Degree Courses




Department of Hospitality,
Leisure and Tourism Management
Oxford Brookes University
Business School



 

Address Gipsy Lane Campus, Headington, Oxford, OX3 0BP
Tel. No. +44 (0)1865 483800
Fax No. +44 (0)1865 483878
Programmes
Undergraduate Programmes:
BSc International Hospitality Management (Single honours)
BSc International Tourism Management (Single Honours)

Graduate Programmes:
MSc International Hospitality and Tourism Management
MSc International Hotel and Tourism Management
MSc International Tourism Marketing
MSc International Wine Management
MA Food, Drink and Culture
Research Degrees MPhil and PhD
Mode of study Programmes are available in full-time, part-time modes of study.
Student accommodation The University has a range of accommodation. International students are given priority for accommodation in halls of residence.
Admission requirements Entry requirements vary depending on programme of study. Postgraduate study requires a degree and some programmes require work experience. Work experience can often be arranged by the University.
Fees Masters from 5,830 GBP - Enquire for latest information on fees/scholarships
Date of entry Flexible entry and exit.
Student accommodation The University has a range of accommodation. International students are given priority for accommodation in halls of residence.


 



The Department of Hospitality, Leisure and Tourism Management


Oxford Brookes University is one of the UK's most progressive universities and has won many awards for the quality of its teaching and research. This is reflected in the fact that the University has been judged the best new university by The Sunday Times for the last ten years.

The Department of Hospitality, Leisure and Tourism Management is recognised internationally for the outstanding quality of its teaching, research and consultancy. It has excellent links with industry, as well as other academic institutions and professional bodies.

For over 50 years the Department has been at the forefront of educational provision in its field. Our graduates find success worldwide, occupying senior positions in the hospitality, leisure and tourism industries. Their thorough understanding of industry practice, analytical approach to problem solving, and excellent interpersonal skills make them the Department's best ambassadors. The department is actively involved in academic research, publishing and consultancy, all of which ensures they are engaged with the very latest thinking and which enhances their ability to meet the needs of key stakeholder groups - students and industry.

Members of the teaching staff are all accomplished professionals, many with international reputations. Their knowledge of state-of-the-art developments in the hospitality and tourism industry invigorates the teaching and ensures that students are exposed to the very latest thinking in industry and research. This means that programmes are innovative and industrially relevant.

• We have an international reputation as a centre of excellence.

• We maintain strong links with industry through supervised work experience, research and consultancy and membership of professional associations.

• Visiting Fellows and Visiting Professors, leading industrialists from diverse sectors of the hospitality industry, play an active role in the Department including input into course design, undertaking visiting lectures and participation in extra curricular events.

• We have established the Centre for Environmental Studies in the Hospitality Industry and the Oxford Centre for Tourism and Leisure Studies. We house the Learning and Teaching Subject Network (LTSN) for hospitality, tourism, leisure and sport. We host conferences on hospitality management research and education.

• We maintain international links with a number of leading educational institutions worldwide and have an international student body. Our students have the opportunity to undertake a period of study with one of our exchange partner universities in the USA, Canada or Australia.

• All students are invited to join Bacchus, the student society, which organizes a range of educational and social events. Upon graduation, students can join the Bacchus Alumni Association.

• We employ innovative approaches to teaching and learning, using diverse methods including role-plays, 'live' case studies, business games and computer simulations.

• Innovative approaches to teaching and learning are supported by an award winning training restaurant, the famous John Fuller Library Collection, and extensive IT resources.

• Our courses equip students with the necessary knowledge and skills to be effective managers in the hospitality industry and to become life-long learners.

• Our reputation and the quality of our graduates ensures that many leading hospitality firms visit annually to recruit graduates into management positions.


Research


Staff in the Department of Hospitality, Leisure and Tourism Management are actively involved in academic research in a number of focused areas. Their research activity and publications are characterised by their application to specific industry sectors and their integration with the Department's extensive consultancy services.

The key areas of research focus are:

  • strategy, policy and performance of international hotel groups
  • education, careers and development
  • consumer satisfaction in tourism and hospitality
  • financial decision-making
  • environmental studies
  • food studies

    Consultancy


    The Department has an excellent reputation for the quality of its consultancy and contracted research with external companies and organisations. Major projects have included consumer trials for companies including Mars, Marks and Spencer, and Proctor and Gamble. We have considerable experience of projects in management accounting and financial management, and clients have included Holiday Inn Worldwide, the Savoy Hotel Group, Queens Moat Houses and Ciga Hotels. Other clients have included Scher International and Thorn EMI. We have also recently completed a study of the attitudes of managers and tenants to training for Hydes Anvil Brewery, Manchester. We have worked extensively with academic and commercial organisations abroad. In a major project supported by the British Council, we are currently working on curriculum and resource development for hotel and restaurant management education in Bulgaria.


    The Centre for Environmental Studies within the Hospitality Industry (CESHI)


    The Department of Hospitality Leisure and Tourism Management established the Centre as the focus for its research, consultancy and continuing professional development initiatives in environmental management, sustainable development and corporate social responsibility. This reflects the growing number of social and environmental issues which face today's international hospitality industry and increasing concern about environmental issues amongst consumers.

    The Centre undertakes targeted research and disseminates the findings of this research to ensure that hospitality businesses can meet sustainable development challenges and reap the business benefits of practical improvement programmes. Research has focused on sustainable tourism certification, waste minimisation and management, energy conservation, sustainable food, staff training and development and practical environmental initiatives for hotels.

    All of the Centre's work is supported by external funding and our clients range from hotel businesses to government agencies, tourist boards and other research establishments.

    Mission

    To provide practical, high quality research and consultancy services to industry, governments and academia on all aspects of sustainable development as it relates to the tourism and hospitality industries.

    Projects

    The Centre is involved in many activities and projects with local and national partners addressing issues related to environmental management and sustainability. Current projects seek to:

    • influence government policy on glass recycling
    • build a network of the most influential hoteliers in London and spur them on in achieving their environmental ambitions
    • provide guidance to the hospitality industry on the issues surrounding sustainable food purchasing

    Education

    The Centre runs an undergraduate module 'Environmental Management in Hotels', a resource-based module, which examines the impact of the hospitality industry on the environment and looks at ways in which a hotel can improve its own environmental performance while gaining financial benefits for the business.

    Centre staff also supervise undergraduate dissertations, and MSc and PhD students in the broad subject areas of tourism, the hospitality industry and the environment.

    Programmes of Study


    The Department offers a full portfolio of programmes at both undergraduate and postgraduate level. It is one of the leading centres in the world for postgraduate provision in hospitality management. At undergraduate level our modular programme offers full and part-time opportunities leading to honours degrees in Hotel and Restaurant Management, International Hospitality Management and a joint honours programme in Hospitality Management Studies in combination with one from over 100 second fields of study. The portfolio of taught master’s degrees includes the MSc in International Hospitality and Tourism Management, International Hotel and Resort Management and MSc in International Tourism Marketing.

    An AMBA accredited MBA programme is available through the Business School.

    The Department is also a leading partner in the "University for Industry ... hospitality worldwide" which delivers undergraduate and postgraduate learning through the workplace. All masters degree students are required to complete a dissertation or project, many of which contribute the research focus areas.

    We have an impressive international reputation for the quality of its higher degrees by research (MPhil/PhD). The research strategy is highly focused and all research students are required to conduct research in areas that contribute to this strategy. Students on the research programme are investigating areas including strategy implementation, emotional labour, financial decision making, diversity management and relationship marketing.


    Undergraduate Programmes


    We offer single Honours Degrees at undergraduate level. Our undergraduate programmes are modular in structure. This flexible approach enables students to tailor their study programmes in line with their career aspirations and personal interests.

    BSc in International Tourism Management
    Single Honours Degree


    Tourism is one of the world’s largest and fastest growing industries and a major provider of employment opportunities worldwide.

    This management-based course will prepare you for employment in the public or private sectors, managing, developing and planning tourism resources, and provide an appreciation of the international dimensions of the tourism industry. You will gain a multidisciplinary understanding of tourism from our team of specialist lecturers who deliver the programmes.

    Approximately one-third of students joining the course come from countries in Europe, Africa, South-east Asia and South America. This cultural diversity helps students to acquire the knowledge and skills needed to understand and manage complex environments from an international perspective.

    Although most students start in September, applications for entry in January will be considered.

    The course

    In Year 1, the core modules introduce you to business and management concepts while examining the scope of the tourism industry and its impact on the political, economic, social and technological environment. You have the option to study introductory modules in other areas such as business, anthropology, psychology, communications and marketing.

    The final year dissertation or project gives you the opportunity to undertake an extended piece of independent study on a topic of your choice. You may also undertake a career planning module that helps you to focus on your future development.

    Career prospects

    The range of job opportunities graduates have taken for their first destination employment is varied: it includes work with airlines, in cruise line management, education, hotels and restaurants, local tourist authorities, national tourist boards, museums, tour operations, travel agencies and travel consultancies. Specific posts include:

    • Inbound Tour Operator, Bergen, Norway
    • Local Authority Tourist Officer, UK
    • Manager, PATRA Tours (Tour Operator), Israel
    • Marketing Assistant, Southern Tourist Board
    • Marketing Executive, Imperial War Museum, London
    • New Product Development Designer, SABRE, Heathrow, UK
    • Trainee Game Warden, South Africa
    • Trainee Manager, Thomson Tour Operators, UK.

    Postgraduate and Post Experience Programmes


    The School offers full-time leading to the award of masters degrees In all programmes, credit for prior learning may be given.

    MSc in International Hotel and Tourism Management
    Full-time study


    This EPAS accredited specialist MSc programme is suitable for students who have a very good bachelor’s degree in hospitality and/or tourism management, and a minimum of one year’s relevant, full-time work experience.

    This programme attracts professional students who want to prepare for an international career with the world’s leading hotel and tourism companies. Our aim is to provide you with intellectual and managerial development, and to develop your awareness of culture from multiple perspectives. These are essential qualities for effective international hotel and tourism management. You will learn about approaches to management decision making, critical evaluation, reflective practice, and strategic and tactical analysis to solve international business problems in our industry. You can choose to focus on a specific aspect of international hotel and resort management in your studies – for example entrepreneurship, environmental issues, the internet or revenue management – or the management functions of accounting and finance, marketing or human resource management. You can also focus on a specific sector of the industry in some of your modules. Alternatively you can adopt a broader approach to your education and not specialise – the choice is yours. You can choose to study aspects of complementary services such as conferences, events, extended stay, leisure and sporting activities and time share management in some of your modules – as well as learning more about the core business of accommodation, food and beverage studies. You build on your previous knowledge and learn about costs, volume and profit analysis in Strategic Management Accounting, the influential role of culture in International Human Resource Management and Marketing Across Cultures, and how complexity theory helps us understand the dynamics of strategic choices in Tourism Industry Dynamics and Strategy.

    A choice of electives includes an Intercultural Skills and an Internet Strategies module and the opportunity to study a specific hospitality/tourism topic in depth in the Contemporary Issues and Dissertation modules. This can lead to a named award in Finance, Human Resource Management or Marketing. Our innovative learning experience includes multi-cultural group work, theatre role plays, live case studies, the opportunity to create your own brand and an international visiting speaker programme.

    The programme enables students to embark on careers in food and beverage management, finance, human resources, marketing and general management with companies like Accor, Compass, Carnival, Four Seasons, Hilton, Hyatt, ICHG (InterContinental), Mandarin Oriental, Marriott, Rezidor, Sodexho, Sol Melia, Starwood and TUI. Some students choose an academic career by studying for a PhD. Please see our website for more details about career opportunities.

    MSc in International Tourism Marketing
    Full-time study


    With an academically rigorous EPAS accredited master’s which is highly relevant to the needs of employers’ you will stand out from the crowd. The focus of your studies will be on sustainable marketing management in hotel and tourism organizations. Students are prepared for an international marketing career in either the public or private tourism sector. There are options to begin the programme in January or September.

    This MSc programme attracts students who are passionate about marketing and who have the creativity and communication skills to become a professional tourism marketer. You build on your previous studies and learn more about the psychology of tourist behaviour, the critical role of the sustainability ethos in tourism and hospitality marketing, the influential role of culture in international marketing management, and how complexity theory aids our understanding of the dynamics of strategic choices in the global tourism industry.

    There is a choice of electives, including an Intercultural Skills and an Internet Strategies module, and the opportunity to study a specific hospitality/tourism topic in depth in the Contemporary Issues and Dissertation modules. The Oxford Brookes innovative learning experience includes site visits, multi-cultural group work, sustainable tourism marketing debates, live case studies, the opportunity to create your own brand and an international visiting speaker programme.

    At Oxford Brookes University Business School we support and prepare you for your future career. This programme enables students to embark on marketing careers with local, regional and national tourist organisations or with international private sector companies such as airlines, hotels, tour operators and travel agencies. Some students choose an academic career by studying for a PhD. Please see our website for more details about career opportunities.

    MSc in International Hospitality and Tourism Management
    Full-time study


    This MSc Programme provides an opportunity for honours graduates from unrelated disciplines such as art, economics, history, languages & linguistics, law and politics to study travel and tourism at the postgraduate level. The programme provides a broad introduction to the hospitality and tourism industry for graduates aiming for a management career in this exciting, global, people-orientated career.

    You learn the key concepts which drive hospitality operations management, the multiple contexts of the tourism and hospitality industry, the psychology of tourist behaviour and how to create a marketing plan for a tourism/hospitality concept. There is a choice of electives, including an Intercultural Skills and an Internet Strategies module, and the opportunity to study a specific hospitality/tourism topic in depth in the Contemporary Issues and Dissertation modules.

    The Oxford Brookes innovative learning experience includes site visits, multi-cultural group work, buzz presentations, live case studies and an international visiting speaker programme.

    At Oxford Brookes University Business School we prepare you for your future career. This programme enables students to embark on careers in the public sector – eg local, regional and national tourist organisations – or in international private sector companies such as airlines, hotels, tour operators and travel agencies. Some students choose an academic career by studying for a PhD. Please see our website for more details about career opportunities.

    "The course was hard work and very demanding but the lecturers were always very helpful and supportive. I feel that I have gained a lot from this course. In fact, I would say that it has really changed my life."
    Lan Lan Wang from The Peoples Republic of China

    MSc International Wine Management

    This MSc has a strong commercial and management orientation, suitable for those working in established wine businesses and for those with entrepreneurial ambitions.

    This specialist MSc programme is suitable for students who have a very good bachelor's degree in business, hospitality and/or tourism and a minimum one year relevant, full-time work experience. Applicants with degrees in other disciplines and have working knowledge of the wine industry may also apply. Students are prepared for an international career in the wine business. This innovative masters, delivered through Oxford Gastronomica (our specialist centre for the study of food, drink and culture) and Burgundy School of Business, will attract students who are passionate about the wine business, and want to pursue a career in this exciting industry. You will build on your previous studies, and work experience, to learn more about the oenology, viniculture and viticulture of the wine product; the fundamentals of management accounting; wine marketing; and the critical role of distribution in bringing wine from the grower to the consumer.

    The links between food, drink, culture and tourism provide a strong theme in this pioneering masters. You will have the opportunity to carry out an in-depth research project on a topic of your own choice related to international wine management.

    The Oxford Brookes innovative learning experience includes a field trip to ESC Dijon, Burgundy - which is an international centre of research expertise in the wine industry. This programme will enable students to embark on a variety of careers in the international wine industry - including wine buying, distribution, retailing to consumers and the hospitality industry, wine tourism, and wine writing.

    Some students may choose an academic career by studying for a PhD.

    MA Food, Drink and Culture

    This master’s programme is focused on political, economic and cultural influences on individuals’ and societies’ relationships with food and drink.

    It examines the consequences of our food and drink choices, and the case for ethical models of food and drink production, supply and consumption. In this context students explore the impact of social class and inequality, the quest for sustainable food systems, food crises, gender, literature, the media, and international travel.

    It is a distance learning course suitable for those working in food and drinks professions, those with relevant work experience, and those who aspire to careers in this field.

    Oxford Gastronomica, based within the Business School’s Department of Hospitality, Leisure and Tourism Management, is a specialist centre for the study of food, drink and culture. It promotes a positive relationship with food and drink in pursuit of good health, environmental sustainability, social cohesion and the maintenance of distinctive cultures. Students on this programme benefit from the resources within Oxford Gastronomica. After completion of this programme some students may opt for an academic career by studying for a PhD.

    Higher Degrees by Research
    We have an impressive international reputation for the quality of its higher degrees by research. Postgraduate students can study at MPhil and PhD level in a number of specialist fields which are highly relevant to the strategic development of the hospitality and tourism industries.

    Research Degrees
    There are opportunities for full-time and part-time students to work with us towards postgraduate research degrees (MPhil or PhD) and to contribute to the important work we are undertaking. All research students are expected to follow a programme of research training and other taught courses as agreed with their Director of Studies.

    Our strategy has been to focus its research in the areas described opposite. All applications to the research degree programme are considered in terms of the extent to which proposed research will contribute to the development of these areas.

    "Having studied for an MSc in the School I was keen to continue my studies in the area of strategy implementation in international hotel companies. The main reason I have stayed at this University is that the staff are very supportive and active in my research area and I feel part of a research community."
    Fevzi Okumus, PhD student


    Research Areas


    Staff in the Department of Hospitality, Leisure and Tourism Management are actively involved in academic research in a number of focused areas. Their research activity and publications are characterised by their application to specific industry sectors and their integration with the Department's extensive consultancy services.

    The key areas of research focus are:

    • strategy, policy and performance of international hotel groups
    • education, careers and development
    • consumer satisfaction in tourism and hospitality
    • financial decision-making
    • environmental studies
    • food studies

    Centre for Environmental Studies in the Hospitality Industry

    The Department of Hospitality Leisure and Tourism Management established the Centre as the focus for its research, consultancy and continuing professional development initiatives in environmental management, sustainable development and corporate social responsibility. This reflects the growing number of social and environmental issues which face today's international hospitality industry and increasing concern about environmental issues amongst consumers.

    The Centre undertakes targeted research and disseminates the findings of this research to ensure that hospitality businesses can meet sustainable development challenges and reap the business benefits of practical improvement programmes. Research has focused on sustainable tourism certification, waste minimisation and management, energy conservation, sustainable food, staff training and development and practical environmental initiatives for hotels.

    All of the Centre's work is supported by external funding and our clients range from hotel businesses to government agencies, tourist boards and other research establishments.

    Mission

    To provide practical, high quality research and consultancy services to industry, governments and academia on all aspects of sustainable development as it relates to the tourism and hospitality industries.

    Projects

    The Centre is involved in many activities and projects with local and national partners addressing issues related to environmental management and sustainability. Current projects seek to:

    • influence government policy on glass recycling
    • build a network of the most influential hoteliers in London and spur them on in achieving their environmental ambitions
    • provide guidance to the hospitality industry on the issues surrounding sustainable food purchasing

    Education
    The Centre runs an undergraduate module 'Environmental Management in Hotels', a resource-based module, which examines the impact of the hospitality industry on the environment and looks at ways in which a hotel can improve its own environmental performance while gaining financial benefits for the business.

    Centre staff also supervise undergraduate dissertations, and MSc and PhD students in the broad subject areas of tourism, the hospitality industry and the environment.

    Featured Research Project

    ESRC pages
    ESRC Funded Research Project
    Project Title: Socio-Cultural factors, ethnic minority entrepreneurial orientation and a firm's growth: A comparative study of Turkish and Chinese small firms in the UK
    Duration: 24 months (Sept 2006 - Aug 2008)
    Research area leader: Dr Levent Altinay and Dr Catherine Wang (Brunel)

    This project aims to understand how the entrepreneur's socio-cultural background influences the firm's entrepreneurial orientation which in turn influences firm growth with reference to both Turkish and Chinese small firms in London, operating in a variety of sectors including manufacturing, retailing, and catering. The project will provide a comprehensive and detailed analysis of which socio-cultural attributes may facilitate or inhibit ethnic minority entrepreneurship in the process of firm growth and survival in different industries. It will provide recommendations to ethnic minority firms on how to gain a competitive edge and sustain it during both the start-up and break-out stages of business development


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