Study Abroad
Study Guide to Masters and Bachelors Degree Courses

Executive Master in Marketing & Sales (EMMS)
SDA Bocconi School of Management – Masters Division


Address Via Bocconi, 8 - 20136 Milano, Italy
Tel. No. +39 02 5836 3115
Fax No. +39 02 5836 3272
E-mail address
Web address Executive Master in Marketing & Sales website
Course Executive Master in Marketing & Sales - EMMS
Type of course Face-to-face sessions and distance learning sessions held in English
Length of course 14 months
Date of commencement 15 January 2018
Application deadline Application Review Start February 2017
Application Deadline - 1 Dicember 2017
Cost/Fees The tuition fee for the 2018-2019 program is € 36.000*
Accommodation SDA Bocconi does not provide on-campus accommodation. But there is a good variety of reasonably priced housing in the area: apartment, hotel or residence.
Financial assistance The School assists candidates with their funds search by placing at their disposal the documentation required for financial support applications.
In particular, Bocconi grants opportunities for low-interest loans available to admitted students, thanks to agreements with some partner banks.
Furthermore the University provides international students with information about possible sources for financing in several countries.
SEE BELOW for more information on Scholarships & Tuition Waivers
Admission requirements • University Degree (in any discipline)
• Minimum 4 years of work experience (not necessarily in Marketing or Sales) and at least 27 years old
• Fluency in English by providing TOEFL or equivalent test. This requirement does not apply to students who are native English speakers or who have completed a University program in English.
Programme Director EMMS Director SDA Bocconi School of Management: Marco Aurelio Sisti
EMMS Director ESADE Business School: Michele Quintano
Contact details for application SDA Bocconi Masters Division
Recruiting and Admissions Service - EMMS
Via Balilla, 18
20136 Milano – Italy
Tel +39 02 5836 3115
Fax +39 02 5836 3272
Contact EMMS

ESADE Business School
Admissions Office
Avenue d’Esplugues, 92-96
E-08034 Barcelona, Spain
tel +34 932 804 008
fax +34 932 048 105
Contact EMMS


About the Executive Master in Marketing & Sales (EMMS)

The Executive Master in Marketing & Sales (EMMS) by SDA Bocconi is a specialized and international master that runs over 14 months and is taught entirely in English.

The executive format of the program means that traditional classes are combined with distance learning sessions, allowing you to work and study at the same time. The master focuses on sales and marketing, and offers you the opportunity to study not only at SDA Bocconi in Milano but also at ESADE in Barcelona and Madrid.

EMMS is the Master for you if

• You want to progress further in your career without taking time out to study
• You wish to strengthen your knowledge of sales and marketing in an international context
• You want to be able to apply immediately what you have learned in the program
• You are interested in developing networking opportunities in the international market

What EMMS can offer you

A unique and specialized program of study in marketing and sales that includes classes in 3 different cities, distance learning sessions and the opportunity to put into practice what you have learned through a business project.

Learning model

Teaching methods and evaluation process

Residential modules and exams take up thirty-two working days and four Saturday mornings and are divided between Italy and Spain.′′ Overall, 50% of the Executive Master in Marketing & Sales sessions are face-to-face and 50% are by distance learning sessions.


Residency modules take place at ESADE Business School in Barcelona and Madrid, and SDA Bocconi School of Management in Milano.

Participants will undertake 3 face-to-face modules stretching from January 2017 through to February 2018.

The residency modules are rigorous. They consist of classroom time in these three cities with leading professors from ESADE and Bocconi.

Distance Learning

Distance Learning modules are a continuationof the one-week classroom sessions.

Lasting for six/seven weeks and following each residency module, these modules allow participants to return home and continue in their job while researching topics started in the residential phase in greater depth.

The combination of being at work and studying

simultaneously, allows participants to put what they learn into immediate practice.

The distance learning modules are as rigorous as those that are conducted face-to-face, but the program’s intuitive, easy-to-use online platform enables participants to move at their own pace. No special software is required, simply a connection to the internet.

The online modules features:

• Live online classes
• Assignments, both individual and group
• Discussion forums
• Faculty-guided business games
• Video lectures
• Online cases
• Readings
• Participants-created blogs
• Participants networking
• Interaction with participants teams via groupware
• IM, forums, announcements

Scholarships & Tuition Waivers

Partial Tuition Waivers 2018-2019 EMMS Edition

SDA Bocconi School of Management is making available 2 partial merit-based tuition waivers of € 12.000 (30% of the tuition fee) to 2018-2019 EMMS international candidates with outstanding profiles.

The number and assignment criteria of partial tuition waivers are defined and acknowledged by a special Commission whose decision is final and will be notified to beneficiaries by November 30th 2017.

Applications are evaluated according to the following criteria:

  • Analysis of the requirements indicated in the specific notice of competition;
  • Analysis of academic and professional record;
  • Results of the EMMS selection process.
  • Admission to EMMS is independent of the award of any scholarship or tuition waiver.

  • All candidates who meet the requirements can apply to the tuition waivers, if admitted to the program they can either: choose to take advantage of the Early bird fee confirming their enrolment within September 22nd 2017 or wait the deadline of the awarding process (November 2017) and lose the right of the Early bird fee.

    Candidates can apply to the scholarship/tuition waivers even though their selection process is still in progress.

    To be eligible for a tuition waiver, applicants must:

  • Have sent the application to the 2018/19 EMMS Program;
  • Look at the pre-requisites for the tuition waiver;

  • About SDA Bocconi School of Management

    The leading School of Management in Italy and the only Italian School present in all of the most important International rankings (Financial Times, Bloomberg Businessweek, The Economist, Forbes), SDA Bocconi has established itself as a European leader in higher education.

    SDA Bocconi School of Management is part of UniversitÓ Bocconi, the first Italian University to grant a degree in economics. For over a century, Bocconi has played a leading role in Italy’s social and economic modernization.

    SDA Bocconi has been engaged in the promotion and organization of executive education since 1971, with an International approach. The School’s vision of empowering life through knowledge and imagination lies behind its program offerings: Executive Education Open and Custom Programs, MBA and Master Programs, for the development of individuals, companies, institutions and economic systems.

    Choosing SDA Bocconi and coming to Milano means choosing a vibrant environment, the entrepreneurial, financial and industrialized center of Italy, a doorway to Europe. In short, a wealth of international contacts and opportunities.

    And Milano, of course, is culture, fashion, design, food and the art of living.

    Latest SDA Bocconi Rankings

    9th MBA in Europe - Financial Times Global MBA Ranking 2016
    25th MBA Worldwide - Financial Times Global MBA Rankings 2015
    7th BS in Europe - Financial Times European B-Schools 2015
    32nd Executive MBA in Europe - Financial Times Executive MBA 2015
    7th in the world for Custom Programs - Financial Times Executive Education 2015
    10th in Europe in the overall standings - Financial Times Executive Education 2015
    5th International B-Schools outside of the US - Forbes - The Best International Business Schools 2015 (1-year, non-US Programs)
    4th MBA program in the world (excluding the US) for the return on investment - Forbes - The Best International Business Schools 2015 (1-year, non-US Programs)
    14th MBA in Europe, 50th MBA Worldwide - The Economist 2015 Full-Time MBA Ranking
    12th among the best programs taught outside of the U.S., and 10th in Europe - Bloomberg Businessweek Best Business School Ranking 2015
    5th in Europe - QS - TopMBA Global 200 Business Schools Report 2014/2015 - Europe

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