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Executive Master in Marketing & Sales (EMMS)
SDA Bocconi School of Management – Masters Division


 

Address Via Bocconi, 8 - 20136 Milano, Italy
Tel. No. +39 02 5836 6874
Fax No. +39 02 5836 6890
E-mail address info.emms@sdabocconi.it
Web address Executive Master in Marketing & Sales website
Course Executive Master in Marketing & Sales - EMMS
Type of course Face-to-face sessions and distance learning sessions held in English
Length of course 14 months
Date of commencement 14 January 2013
Class size 35-40 max
Cost/Fees 34.500€
Accommodation SDA Bocconi does not provide on-campus accommodation. But there is a good variety of reasonably priced housing in the area: apartment, hotel or residence.
Financial assistance The School assists candidates with their funds search by placing at their disposal the documentation required for financial support applications.

In particular, Bocconi grants opportunities for low-interest loans available to admitted students, thanks to agreements with some partner banks.

Furthermore the University provides international students with information about possible sources for financing in several countries.
Admission requirements
  • Degree in any discipline
  • About 5 years of work experience
  • University or bachelor degree
  • TOEFL or equivalent English proficiency test
    • Programme Director EMMS Director SDA Bocconi School of Management: Chiara Mauri
    EMMS Director ESADE Business School: Lluis Martinez Ribes
    Contact details for application SDA Bocconi School of Management
    Masters Division
    Via Bocconi 8
    I-20136 Milan, Italy
    tel +39 02 5836 6874
    fax +39 02 5836 6890
    Contact EMMS

    ESADE Business School
    Admissions Office
    Avenue d’Esplugues, 92-96
    E-08034 Barcelona, Spain
    tel +34 932 804 008
    fax +34 932 048 105
    Contact EMMS


     



    About the Programme



    The Executive Master in Marketing & Sales is ideal for energetic, forward-looking executives who want to reach out and acquire a global mindset.

    EMMS will enable you to:
    • round up your skills and develop the strategic mind-frame which would make you successful in a management position
    • develop your career path while continuing to work
    • learn marketing and sales knowledge in an international context
    • share the experience of other professionals involved in marketing and sales in different companies, industries, and countries
    • find new networking opportunities in an international market
    • gain awareness of your skills and competences through a specifically designed program
    EMMS offers you:

    • Unique learning activities: face-to-face lessons, distance learning lessons, business project. Overall, 48% of sessions are face-to-face and 52% are by distance learning.
    • Face-to-face lessons are held in three cities: Milan, Barcelona and Madrid.
    • EMMS diploma is a joint degree issued by two very prestigious business schools: SDA Bocconi and ESADE.
    Learning model

    Teaching methods and evaluation process

    The total length of emms is 14 months, January 2013 - February 2014.
    Residential modules and exams take up 32 working days and 4 Saturday mornings and are divided between Italy and Spain.

    Overall, 48% of the emms sessions are face-to-face and 52% are by distance learning sessions

    Structure and Calendar

    Fundamental Courses 1 - Residency module: 13 - 18 January 2014 (Milano) Distance Learning: 20 January - 8 March 2014 (online)

    · Marketing Management
    · Sales management 1 Culture and anthropology (“East and West”)

    Fundamental Courses 2 - Residency module: 10 - 15 March 2014 (Barcelona) Distance Learning: 17 March - 10 May 2014 (online)

    · Marketing Research
    · Brand Management
    · Going to the market

    Advance Courses 1 - Residency module: 12 - 17 May 2014 (Milano) Distance Learning: 19 May - 5 July 2014 (online)

    · Price Strategy and management
    · Channel Management
    · Strategic marketing

    Advance Courses 2 - Residency module: 7 - 12 July 2014 (Barcelona) Distance Learning: 14 July - 13 September 2014 (online)

    · International Marketing Management
    · Finance for Marketing &sales
    · Integrated marketing communication
    Advance Courses 3 - Residency module: 15 - 20 September 2014 (Madrid) Distance Learning: 22 September - 8 November 2014 (online)

    · Digital Enablers
    · F2F workshop: negotiation Skills
    · CRM and business Intelligence
    · F2F workshop: making marketing & Sales work

    Advance Courses 4 - Residency module: 10 - 13 November 2014 (Milano) Distance Learning: 17 November 2014 - 17 January 2015 (online)

    · Marketing creativity and Innovation
    · Sales Management 2

    Graduation module - Barcelona: 18 - 20 February 2015

    · F2F workshop: communication skills
    · New trends in marketing
    · Top manager address
    · Head hunter address
    · Business project presentation
    · Graduation ceremony




     

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